Here’s a useless story that I can pull out of my ass: The UFC is not for sale. Darren Rovell, who is ESPN’s answer to online an rainman who thinks he understands business but probably doesn’t know the difference between being in the red or black, has reported that the company is up for sale, with the price being anywhere from $1b – $4b.
I can confirm with my (non-existent) sources that this is not true. Someone is fucking with an idiot who has been conned into writing a story that will get dumb clicks. My money is 50/50 it’s McGregor telling him this as part of his continuing weird mind games. Either way, this isn’t happening. I don’t have to talk to anyone in the UFC – because I sure as shit know that Rovell hasn’t – to know this isn’t happening.
The UFC isn’t an investment anymore; it is the reason for being for Dana White and Co. Billionaires buy expensive shit like sports teams and such (and the UFC would now qualify) for two reasons: 1. as a pure investment; 2. because they like playing god and being important in the world. Which one sounds more like the present day UFC ownership group?
The company is making more money than ever, has more stars than ever, is about to have one of its biggest shows ever, and you think Dana fucking White is going to walk away from that so he can do what? Sit on a beach? You think that’s in his personality? The dude won’t let Conor McGregor do press junkets via Skype – you think he’s going to just sit and sip wine coolers for the next few decades?
And the Fertitta Brothers area already billionaires, and while no one wants to walk away from billions, they have every reason to keep owning the UFC. They already have a very lucrative “day job” and if the UFC keeps growing – which it will – they’ll have a more valuable property. Oh, and a property which is really fun to own, which lets you feel hip and cool. But, sure they’ll sell to an anonymous, random, Chinese billionaire for shits and giggles.
Now to mention, if the UFC was going to sell, would they give a shit about UFC 200? Wouldn’t it benefit the company to make UFC 200 as big a show as possible? The more revenue they generate the bigger the bid, no? Who gives a shit about setting precedents for the future if you know you’re going to sell?
Rovell was fed misinformation and is too stupid to know better. That’s all.